Social media is an essential tool for your business and provides a near-instant opportunity to connect with your customers (and vice-versa). Market products, promote your brand and foster new business. Answer questions, obtain feedback about customers’ experiences, either directly, or indirectly.
Speed and convenience are two huge benefits of social media versus conventional email and print.
An active presence on social media establishes trust and an “always available” stance when it comes to customer support. These days, quality customer support, in particular, is more crucial than ever and should be placed squarely alongside the product itself in terms of importance.
Praise and negative feedback left by customers on public social media should always be responded to swiftly and professionally. This serves to increase transparency and impact interactions in the most positive way.
Your theme is capable of integrating the following hugely popular Social media channels:
These settings control direct links to your external social media, Sharing information and Image displayed on your social media link.
Shown when sharing a link on social media when there is no feature image on the page.
To link your social media accounts to your store, head to the Social Media tab, following the steps below from your Shopify dashboard:
Online Store > Themes.
Select theme and Customise.
Theme settings > Social media.
You will then see the list of social media link entry fields:
Here you can add in the social networks of your choice. Once entered, these will appear in your store’s footer and link up to the correct accounts on your product pages’ Social Sharing, depending on your settings.
Social media links should follow the format shown in the examples provided below each link entry field.
There are options available in your theme’s settings that can help increase interactions with your social profiles.
Online Store → Themes → Customise
Theme settings → Social media
3. Scroll to the very bottom of this setting panel and you will see the following:
Toggles whether the sharing icons (mentioned below) are visible on all of your product pages.
Once enabled, these will display under the add to cart button, on the product page.
Here’s how it could look on your store:
Does the same on all individual blog article / post pages.
Shows a Facebook icon.
Shows a Twitter icon.
Shows a Pinterest icon on the product description.
Once set up with their respective links, social media icons can be enabled to display in the foot of the storefront.
To enable the icons for your footer, navigate the following steps:
Online store > Themes > Customise.
Click the option stated 'Footer'.
Under “Content”, click add content block called “Social icons”.
Hit save and finalise. Your social media icons should now display here: