Product pages

Products are the lynchpin of your store. Without products, you would have nothing to sell, so it’s immensely important you master how to add products and familiarise yourself with all the settings available to build your store and your brand correctly, right from the start.

Products can be linked to on your storefront by using images or via text.

Adding a product

Shopify has a great guide on how to add products here:

Product descriptions, compare at pricing (sale price), variants and images are outlined here:

Note

For further information relating to specific image sizing, see here:

Displaying or linking to Product pages on the storefront

Here are two examples of how you can display your products on your storefront.

The first example is a text link in the footer:

If you need help with setting up footer links, we have a great resource available here:

Here is a more visual representation of your product/s, using the “featured product” section:

More info is available on specific sections and their options here:

Once your product link is clicked on, regardless of visual format, your customers will either be taken through to that product’s dedicated page where further details are shown or if the “add to cart” button is clicked, the product will be added to the cart.

Here is an example of the “image with text” section, linking to a product:

Adjusting product page layout

To view your product page, head here:

  1. Admin

  2. Online store → Themes → Customise

  3. Select 'Product pages' from the page selector dropdown:

  4. Select 'Product pages' again from the left-hand settings panel.

Settings

You will see the following options:

Show quantity selector

Toggle between hidden and visible.

Show tags

Toggle between hidden and visible, at the bottom of the Description:

Show collections / Show type

Show vendor / Show SKU

Note that this feature needs the store's Shipping Policy to be set in:

  1. Admin

  2. Settings

  3. Legal

  4. Under 'Shipping policy', add the needed content here:

Show 'tax included' message

Show dynamic checkout button

Toggle between hidden and visible.

Tip

More information available here:

Trust badge

You can now upload a trust badge that will display below the Add to Cart button.

Trust badges help to put your customers at ease and increasing your store's credibility.

Width

Changes the visual width of your Trust Badge image.

Enable discount savings

To display how much a product has been discounted compared to the Compare at price, select either Percentage or Value from the dropdown.

Hide

Percentage

Value

Description position

This option always you to define how and where the description should be laid out on the page. There are 3 options to choose from:

  1. Above add to cart button

  2. Below add to cart button

  3. Below product image

Enable 'Read more' for Description

Toggling this allows you to hide a section of the Description below a cut-off point, useful for making long descriptions load faster and look less visually heavy on screen

Enable sticky description

When you enable Full size images in the Secondary image display setting. under Media, you can enable this feature to ensure the product description remains sticky and visible while the customer scrolls down the images.

Toggles between active and inactive.

When active, this feature triggers the dropdown selector to change to reflect the thumbnail clicked.

Enable out of stock email

This option will add an out of stock email signup to your product listing so customers can be notified when the product is back in stock.

Product Variants

Product variant style:

Choose between Dropdowns to present the Variant options as just their Variant Names or 'Swatches' to represent them visually.

Swatches:

Change variant based on the thumbnail

Toggle between active and inactive. When active, this feature triggers the dropdown selector to change to reflect the thumbnail clicked.

Hide sold-out variants

When enabled, any variant that has no available stock will be automatically hidden on page load, instead of appearing as an unavailable option for the customer.

Media

Product images

Note

As of version 14.3, there is a link available directly to our Image Reference Guide, to aid you in getting the best post images selected and edited for your Products.

For those working with a version released before this point, the guide can be found instead below:

Size

Choose between small, medium or large, from the dropdown selector:

Secondary image display:

Choose between vertically stacked Full size images or an image gallery that highlights one image at a time, with the other image files show in smaller Thumbnails:

Thumbnail position:

Choose between “below main image”, “left of main image” or “right of main image” from the dropdown selector.

Enable image zoom

Toggle between Enable and disable.

Enable video looping

Allows video Media to loop when the first play is completed

Theme Settings

Show sale badge

Add to Cart action

Select how the page should respond after the customer hits 'Add to cart':

Show Drawer:

Open the Cart Drawer with the item added:

Show 'Added' message:

Displays a success banner over the Add to Cart Button for a few seconds:

Go to Cart:

Loads the customer through to the Cart Page:

Enable Product Reviews

Toggle between hidden and visible.

Review stars and customer testimonials will appear under the Product Description:

Note

You will need to install Shopify's Product Reviews app before enabling this option:

Social sharing

Allow customers to share your products right from the product page by toggling these icons:

Related products

Toggle between Enable and disable. If this section contains more than 4 products, it will turn into a slider.

Note

This recommendation algorithm uses sales data and product descriptions to show a mix of products that are similar or often bought together.

Product recommendations become more accurate over time as new orders and product data become available.

More information on how the "related products" feature works:

Show 'Quick view'

When the button is clicked, a drawer with a product overview is shown.

Enable auto-sizes

Resizes all the images in the Collection to match the tallest vertical image - however, we would still recommend using uniform Product Image size if possible to create a more uniform look:

Recently Viewed

Enable this setting to display the customer's recently viewed products at the bottom of the Product pages settings:

You can edit this section's heading, enable quick view functionality and enable auto-height sizing for product images.