Featured Product

Displaying an item individually is a bold statement to make and focuses the customer’s attention, encouraging them to engage more fully. Use this section to provide your finest product with space to really shine.

Whether you are running a promotion, need to raise awareness, or have any other reason to target a single product, using this section on your homepage is a wise move.

To add your custom HTML section, follow these steps:

  1. Admin

  2. Online store → Themes → Customize

  3. Sections

  4. Scroll to the bottom of the left-hand panel and select “Featured product”



Adjust your section’s heading by editing the 'heading' text entry field. This is plain text, so does not include bold or italic.


This is not a required field, so if you prefer not to have a heading, just leave the box blank.


Add your section’s description and use the italic, bold or link features if needed.


Choose the individual product you wish to showcase. The image will be pulled in from the product you select.

Image placement

This swaps the text and product image, so you can have the image on the right and the text on the left, or the other way around.

Open cart page when item is added

If this option is ticked, when the product is added to the cart, customers are led to the cart page. If this option is not ticked, customers will see the cart drawer appear when a product is added to the cart.

Show vendor

Toggle between hidden/visible.



Show product description

Toggle between hidden/visible.



Show quantity selector

Toggle between hidden/visible.



Show dynamic checkout button

Toggle between deactivated and activated.




More information available here:


You will need to install Shopify's Product Reviews app before enabling this option: