You can use your blog to build trust with your existing and potential customers. Every post is a chance to show to the masses what you know, building your credibility.
Because people can post comments and interact with you when they read through these articles, they also get to know you from your responses and then trust you enough to buy from you.
This continued reader engagement is also a huge help for search engine optimisation (SEO) too.
Once you have created your sparkly new blog and articles, you can head over to your theme’s customisation area and link things up to your storefront:
Online Store → Themes →Customise
Blog → Blog Posts
Here, you can add a heading, choose which of your blogs to link to and adjust the number of posts displayed on your storefront.
This uses colors from your color schemes set up in your color settings. More information is available on this here:
Give your Blog Section a Heading (This can be different to the actual Blog’s title. This is just plain text, so can't include any bold or italic text.
Describe your blog in further detail:
This text field is optional.
Here is where you can select which blog to feature, change or remove.
Drag the slider to select a value between 1 and 4. This will show an introductory taster of your latest articles (posts).
Your theme dictates how your blog is visually presented, however, your ‘blog’ and ‘blog articles’ are actually created and managed from outside of your theme settings and inside the Shopify admin area:
Here is a great Shopify guide on how to create your blog:
Here is how you can create your blog article (or blog post):
Managing readers’ comments: