Blog posts

Show up to four of your latest posts on the home page.

You can use your blog to build trust with your existing and potential customers. Every post is a chance to show to the masses what you know, building your credibility.

Because people can post comments and interact with you when they read through these articles, they also get to know you from your responses and then trust you enough to buy from you.

This continued reader engagement is also a huge help for search engine optimisation (SEO) too.

Displaying the Blog and Articles on the Storefront

Once you have created your sparkly new blog and articles, you can head over to your theme’s customization area and link things up to your storefront:

  1. Admin

  2. Online Store → Themes →Customize

  3. Sections

  4. Add sections

  5. Blog → Blog Posts

Here, you can add a heading, choose which of your blogs to link to and adjust the number of posts displayed on your storefront.


Selected Blog

Choose which Blog, set up in Shopify Admin → Online Store → Blog, to display:

Selected Blog posts

Choose up to four different Blog posts, regardless of which Blogs they are part of, to display:


Color scheme

This uses colors from your color schemes set up in your Color settings - more information is available on this here:


Give your Blog Section a heading (this can be different to the actual Blog’s title).

This is just plain text, so can't include any bold or italic text.


Describe your blog in further detail:

This text field is optional.

Show dates

Posts to show

Drag the slider to select a value between 1 and 4. This will show an introductory taster of your latest articles (posts):

Storefront setup

Your theme dictates how your blog is visually presented, however, your ‘blog’ and ‘blog articles’ are actually created and managed from outside your theme settings and inside the Shopify admin area:


It’s often the case that a blog and an article are confused as being the same thing. They are different things and will affect the way your content is displayed.

A blog contains articles, much like a conversation on Facebook or WhatsApp contains messages.

A common misconception is that a new blog needs to be created each time something new needs to be said, however going on the description above, you can see that you can have a single Blog and then go on to create many regular posts called articles within that Blog.

Creating the first blog and article

Here is a great Shopify guide on how to create your blog:

Here is how you can create your blog article (or blog post):

Managing readers’ comments: